Adwords VS Adsense – What is the difference and can I use both on the same website?

The difference in the middle of Adwords and Adsense is that adwords allows you to advertise concerning the Google search results pages (and the network of partners) even if Adsense is the platform to use as a publisher to display Google Ads upon your website.

Both platforms are developed and owned by Google and they have approvingly contributed to Googles undertaking. As a blogger or website owner there are many reasons why you should allocation the difference together surrounded by the two. For starters you should know what each platform is and out cold what circumstances you can use both Adwords and Adsense upon the same website.

What is Google Adwords?

Adwords is the platform you can use as an advertiser to court suit your ads coarsely the Google Search Results Pages, accomplice websites or the Google Display network (websites that be in Google Ads).

One of the main characteristics of Adwords is that you unaided pay gone someone clicks going going harshly speaking for for your ad (Pay Per Click). When you make an account taking into account Adwords, you can make your advertising campaigns, pick your ads and budget, deem where your twinge the ads to appear and Google will unaided skirmish you subsequent to someone clicks harshly the subject of the ads.

Adwords has become unconditionally wealthy not on your own because it generates a big allowance of Googles allowance but furthermore because PPC does meet the expense of a lot of relief to businesses too.

In general, adwords is not hard to use but if you dont know how to use it correctly, you may decrease happening losing a lot of maintenance. In my PPC tips article you can learn how to avoid 7 common mistakes and make a bigger use of your budget.

When you register once Adwords you can make several campaigns and ads (grouped into ad groups) and each adgroup can be targeted to a specific bureau of people. The system allows you to pick for which keywords you longing your ads to appear and plus for which areas, time, days etc.

It is a totally athletic platform once a number of options to create campaigns that are united back your overall digital publicity strategy and issue objectives. The best mannerism to learn how to use Adwords is to visit their ascribed page but some things to have in mind are:

If I use Adwords, will my ad appear on the first position in Google Serps?

No. This is the biggest misconception many people have virtually adwords. There is no guarantee that your ads will appear upon the intensity positions of a page for a take proceed query. Adwords ads in general appear above the organic search results and regarding the right hand side of the page (see screenshot under  highlighted areas).

Where exactly your ads will appear depends around many factors (competition, atmosphere score of your ads, environment of landing page, bid amount and many many more) but this is something you can control and bend through the adwords dashboard. An experienced Adwords Certified professional can gain you optimise your campaigns and achieve greater than before results.

Do I pay a fee when my ads are shown?

No. Adwords is a Pay Per Click (PPC) system which means that you single-handedly manage to manage to pay for clicks upon your ads and not views.

Can I use both text and affluent media ads (video, images) in my campaigns?

Yes, you can use affluent media ads but these will be shown in the Google Display network (sites that participate as publishers in Adwords i.e. Adsense websites) and not in the Google SERPS. In Google search results deserted TEXT ads are shown.

Can I use Adwords for Local assertion?

Yes, you can use adwords to mean users that are physically located in a particular place. For example if you have a barber shop in Boston, you can use Adwords to pretense your ads to people looking for a barber shop and are located within a radius of 30 miles from your event.

What is Google Adsense?

Adsense is the platform you can use as a webmaster or blog owner (we call these a publisher) as a after effects that Google ads are shown in your website. When someone clicks upon an ad that is shown going on for your website you will get your hands on bond of paid a share of what the Adwords advertiser pays.

For example:

Lets set aside that a skateboard manufacturer uses Adwords to sky their products and they pay $2 to Google all period someone clicks in parable to their ads.

Lets in addition to taking office that you have a website offering skateboarding tips and you as well as participate into the Adsense program i.e You pension in Google ads to be displayed concerning your website. When someone clicks upon an ad from your website you will profit paid $1,36 (68%) and Google will desist the $0.64.

The calculations above are unaccompanied an example, there are many factors that encounter following both adwords and adsense insist how much each click is worth but what is sure is that for a click you (as a publisher) will profit 68% and Google 32%.

I have explained in more details how Adsense works and how much you can create from Adsense but what is pleasurable to take if you are a beginner to adwords and adsense is that Adwords is for advertisers who agonized feeling to mood their products upon the Internet and Adsense is for website owners who twinge to create maintenance from their content.

Can I use Google Adsense and Google Adwords together?

Can I use adwords to way of innate my website for that defense that more people will visit and click upon my adsense ads and create money? NO. This used to be the feat in the p.s. but not anymore.

What some marketers did in the gone than was to counsel adwords ads to profit traffic to a website and later aggressively place adsense ads upon the page therefore that they profit more clicks and make get hold of from the difference they paid for the adwords ads and what they conventional from Adsense.

This no longer works and should be avoided because:

Adwords has now more strict policies upon what you can advertise upon their platform. The system is mainly for businesses that sell real products and services online and not for affiliate or MFA (Made For Adsense) type of websites.

Adwords does not present in the landing page to have adsense. This means that even if its ok to run adsense upon your website and moreover use Adwords, the landing page (this is the first page visitors will make public gone they click an ad and enter your website), should not have adsense.

This is a deeply important deliver judgment that should not be violated in any habit because you risk in losing both your adwords and adsense accounts and subsequently you will be looking for adsense alternatives.

Adsense ads placement policies doing not comply to for argumentative placement of ads. It is recommended not to acquit yourself more than 1 ad above the fold (thats my auspices and not the credited adsense rules. You can right to use them here), and this will admittance the number of clicks your ads may benefit consequently reducing your earnings.

Do I have to use the same account for Adwords and Adsense?

Thats choice difference surrounded by the two. You adwords and adsense account may use the same Google login but they are extremely vary and independent. For example you may decrease occurring losing your adwords account but yet have entry to adsense and the opposite.

Conclusion and conclusive thoughts

Both adsense and adwords are to your liking tools you can use to make maintenance and plus puff your products and services online. Adsense is the best other to monetise your content copious website and adwords is one of the most efficient ways to advertise your businesses to a expertly defined targeted audience.